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About · Lahore · team since 2018

A 15-engineer team that takes AI from demo to production.

The engineers on your fit call write your code. No account managers in between.

  • Not an API wrapper
  • Not a chatbot widget
  • Not a body shop
Book a 20-minute fit callSee client work

Your working day, on our clock

Standard time
We work your 09:00 to 18:00. In Lahore (UTC+5) that is 10:00 to 19:00 for Dubai, 14:00 to 23:00 for London, 19:00 to 04:00 for New York. On Lahore time. Daylight saving moves London and New York by an hour.

Founders

Who runs Sortup.

Clients on working with Muhammad Zubair

He was a thoughtful and collaborative partner who took the time to understand what we were trying to build and the problems we wanted to solve. Zubair helped translate our product vision into working AI capabilities, contributing to the development of some of Narratize’s earliest product features.
Kara Uchtman, P.E.Founder & Principal, Kindled Way · formerly at Narratize
Muhammad is fantastic! I worked with him an extended period of time and he was able to translate my disparate thoughts into a coherent plan and build exactly what I wanted. I highly recommend Muhammad, and look forward to working with him again.
Scott GarrisonFounder & CEO, Aurora

From web and mobile products to production AI.

  1. Team

    2018

    The team starts shipping web and mobile products.

  2. Sortup

    2020

    Sortup is founded in Lahore.

  3. Production AI

    2023

    Retrieval, agents and the evals around them, in production.

  4. Today

    Projects shipped
    40+
    Engineers
    15

    Shipped across AI, web, mobile and QA.

Four disciplines, one team.

  • AI engineering

    RAG, agents, evals and tracing. LangGraph, pgvector and the model APIs you choose.

  • Web

    Next.js, React, Django and FastAPI, for the products the AI lives in.

  • Mobile

    React Native and Flutter, with native modules where they matter.

  • QA

    Test plans, automated suites and release checks on every staging link.

Who we have shipped for.

What a client says

The team delivered a complex super app with e-wallet, e-commerce, logistics integrations, and a dynamic commission engine. Their communication was clear, execution was reliable, and they consistently provided solution-driven results throughout the project.
Simon SprouleCo-founder, Gather

Not sure we are the right fit?

No pitch deck. An engineer, and a straight answer.

Book a 20-minute fit callGet a free AI Teardown