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Production AI engineering

From a demo that works once to a system that works every day.

We build everything around the model you choose: data pipelines, agent logic, evals and the product. Each first step takes 5 to 14 days.

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The five layers of an AI product, from the model at the base to the product on top. You rent the model. We build everything you'll own.

Where to start

Six ways in, from free to ongoing.

  2. Pick one

Or start from a use case.

Why AI projects stall

The demo worked. Here is where it usually stops.

  1. Demos stall at Layer 04 · Evals and guardrails

    No evals

    It passed the five questions someone tried.

    Our fix: An eval set agreed on day 1, run on every change.

  2. Demos stall at Layer 02 · Data and retrieval

    No data pipeline

    The prototype read one folder of PDFs.

    Our fix: Ingestion, retrieval and permissions built as real infrastructure.

  3. Demos stall at Layer 05 · The product

    No product around the model

    A notebook chat box is not something people use every day.

    Our fix: The web or mobile product it lives in.

The alternatives

Your other options, compared honestly.

  • First release

    Sortup
    14 days for a pilot
    How the others compare: First release
    In-house AI hire
    3–6 months to hire first
    Freelancer
    Fast, if one person delivers
    Large agency
    After weeks of discovery

  • Evals and monitoring

    Sortup
    Agreed day 1, shipped with the build
    How the others compare: Evals and monitoring
    In-house AI hire
    Depends on the hire
    Freelancer
    Rarely in the brief
    Large agency
    Often a separate workstream

  • If someone leaves

    Sortup
    Docs and runbooks stay
    How the others compare: If someone leaves
    In-house AI hire
    The knowledge leaves too
    Freelancer
    You start over
    Large agency
    The account team rotates

  • Scaling down

    Sortup
    Month to month after milestone one
    How the others compare: Scaling down
    In-house AI hire
    Notice periods
    Freelancer
    End the contract
    Large agency
    Minimum terms are common

AI work

AI systems, already shipped.

Built by Sortup or one of our co-founders, as labelled.

All client work
  • System diagram
    Cococure Concierge: Guest (WhatsApp message or phone call), then Concierge agent (PydanticAI on GLM), then Tools (Availability, bookings, recommendations), then Booking (Confirmed back to the guest).

    Co-founder project · Hospitality

    Cococure Concierge case study

    Bookings, availability and recommendations over WhatsApp and phone.

The team delivered a complex super app with e-wallet, e-commerce, logistics integrations, and a dynamic commission engine. Their communication was clear, execution was reliable, and they consistently provided solution-driven results throughout the project.
Simon SprouleCo-founder, Gather

Got an AI feature stuck in a demo?

No pitch deck. An engineer, and a straight answer.

Book a 20-minute fit callGet a free AI Teardown
Hours
We work yours, in the GCC, the UK and EU or the US
NDA
We sign yours before the first call
IP
You own the code from the first commit